Let’s face it, almost everyone has an email address. How many people would you know that didn’t have an email address? More importantly everyone working online or wanting to work online will have an email address.
It’s not a luxury, it is just an everyday service that everybody has and uses almost everyday. We use it to keep in touch with our family and friends. We use it to send photos to friends close by or overseas. We use it for our businesses. Email is the modern day ‘letter’. Very few people will keep in touch by letter these days, they just send an email.
So why not make the most of this modern convenience and use it as a marketing tool. However, don’t send cheesy emails that are obviously just trying to make a sale, be very careful with your email content so that your email customers will stay customers and not be scared away.
Don’t try to make a sale EVERY time you send an email to your customer. If all they ever receive from you are sales pitches, they will unsubscribe from your list and you will never make a sale from them.
Keep your emails relatively plain. Use plain, easy to read text with both your font anIt can also be helpful to use a border or a line between the main body of the text and your signature lines.
If you use an autoresponder you can set it up to run automatically. That means that you pre type all your email messages and schedule them to be sent on certain daily intervals. This is a great way to run your business on auto pilot, once your emails are all set up, the autoresponder will do the rest.
When writing your emails talk to your customers in a personal manner. Make them feel like you have written that email just for them. Make them feel special. Let them get to know you and to gain a trust in you.
If your email customers trust you, they will believe that anything you recommend to them must be good. You will be able to make much more sales from customers that trust you, than from customers that will end up just unsubscribing do to you sending too many sales pitch emails to them.
It is recommended to put your contact email address in your signature and allow your customers to email you if they have any questions that they want to ask you. This will help to build that good relationship and trust with your customer.
Don’t send your customers really long emails. If your email is too long there is a good chance your customers won’t read it. Keep it short but make sure you still get your point across.
To build your email list it is a good idea to offer your website visitors a gift. You can offer them a gift where they need to optin to your mailing list to receive the free gift.
It also helps to offer your subscribers the occasional free gift through your emails too. This once again can build up the trust in your relationship and if you give them a good quality gift they will really appreciate it.
If many of your subscribers are new to internet marketing and you build up a good relationship with them, they will trust you and they will look to you for advice. So when you do let them know of a new product or a good value for money product, they will trust your judgement and you will have a good chance of making the sale.
Look after your subscribers and they will look after you.
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